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Wednesday, October 2 • 4:45pm - 6:00pm
Unlocking Hidden Potential: Inclusive Growth through Transformative Placemaking

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Learn and discuss how transformative placemaking can unlock the hidden potential in your community. Transformative placemaking, as described by the Brookings Institution’s new Bass Center, expands the scope of placemaking to include efforts aimed not only at improving our social, emotional, and physical well-being, but at remaking the relationship of place and economy in ways that generate widespread, and locally-led, prosperity. To this end, transformative placemaking suggests investments that expand beyond the design and programming of individual lots and plazas to focus on sub-areas of cities and regions where a critical mass of economic, social, and civic assets cluster and connect. Moreover, it suggests that such investments be targeted not only in downtowns, waterfronts, and other high-amenity, already highly-resourced areas, but in communities where such assets have long been overlooked and undervalued by both the private and public sectors.

The Brookings Institution launched the Anne T. and Robert M. Bass Center for Transformative Placemaking in November 2018 and has been conducting research to make the case for why place matters to people and economies, to better understand where and how place investments should be prioritized to foster more inclusive economic growth, and to uncover and describe new approaches to placemaking that benefit more people and communities. Jennifer Vey, the Director of the Center, and its key partners, Project for Public Spaces (Meg Walker) and National Main Street Center (Lindsey Wallace), will discuss these issues, with a focus on best practices and findings they have encountered in their work. After a brief presentation from the panelists, breakout groups will discuss how transformative placemaking could make a difference in their home cities and towns.

avatar for Lindsey Wallace

Lindsey Wallace

Director of Strategic Projects and Design Services, National Main Street Center
avatar for Meg Walker

Meg Walker

Senior Vice President, PPS
Besides being a Senior VP at Project for Public Spaces, Meg is an Adjunct Professor at Pratt Institute's Graduate Program in Urban Placemaking and Management and a Visiting Professor at Bauhaus University in Germany this fall. Over her fifteen years at PPS, she has worked with dozens... Read More →
avatar for Jennifer Vey

Jennifer Vey

Senior Fellow, The Brookings Institution
Jennifer Vey is a senior fellow and the Director of the Anne T. and Robert M. Bass Center for Transformative Placemaking at the Brookings Institution. Jennifer’s work primarily focuses on the connection between placemaking and inclusive economic development in the digital economy... Read More →

Wednesday October 2, 2019 4:45pm - 6:00pm EDT
Chattanooga Public Library, Auditorium